Same same but different

The backs of vehicles are painted with "HORN PLEASE", a much obeyed rule. My bottle of Oxyrich water boasts 300% more oxygen - "Recharge yourself". My Spicy Fresh Red Gel Colgate, infused with dissolvable cooling crystals, provides me with a whole new dimension of freshness, although for best results, one must "squeeze from the bottom and flatten as you go up". Two different establishments in two different cities are called "Same same but different". I couldn't describe it better myself.